Since its inception, Juniper Press has been upheld by a staff comprising some of the up-and-comers of literature, spoken word poetry, and graphic design. Later, several literary experts, critics, and professors were asked to advise on a consulting basis. We have prospered through excellent creative direction, thoughtful literary criticism, and, above all, writing that transcends the unending sea of available media.

Juniper Press is one of the branches of BIG JUNIPER, a network of small media businesses. By 2012, it is hoped that BIG JUNIPER will also include a marketing agency and a print production house; by 2015, a record label and a film company.

The driving principle of all the BIG JUNIPER companies is this:
With effort and diligence, talented creatives can produce great media on shoestring budgets.